While technology continues to advance and evolve, media is taking the same steps. Media and communications have far surpassed being a useful technology but a necessary element for society.
To focus on the evolution and future of media more closely, one can take a look at the mobile phone and it’s incredible adaption and utilization in the past two decades. I would first like to direct you to the video ‘The future of Mobile Media and Communication 2020’ http://www.youtube.com/watch?v=g5ucS948qeE. It provides an entertaining timeline into mobile media, touching on the past present and making various forecasts about the future. One interesting prediction exclaimed was the eradication of paper delivery by the NY Times in 2016, instead distributing plastic eReaders for only $1 USD.
Although these are simply conjectures into the future of mobile media, it is not implausible to argue the validity of such claims. After already surpassing far more than we anticipated about media in the past it is not unreasonable to argue that the world is headed to a place with incredible media innovations and advancements.
Society is entering an era where reality and the virtual environment relevant to media are intertwining and blending together. Subsequently, mobile experience is being enriched by this mixed reality. Millions of users around the world are engaging not only in media but mobile media, changing the way we think about news, entertainment and advertising.
Who really knows what the future of media really holds or what it means for society. We can’t entirely predict the future, but we are able to learn about the patterns from which the future will emerge. While we can’t control the future, we can certainly influence it.
One thing we are able to predict is that media technology will continue to develop and evolve, giving the world more convenience, greater accessibility, incredible innovations and an even newer media era more exceptional than the last.